MARKET ACCESS SERVICES AND SOLUTIONS
Each company faces different challenges when expanding abroad.
HC Japan Consulting offers tailor-made and cost-effective market access services and solutions for SMEs – from first market insights to hands-on support for your project in Europe or Japan.
What sets us apart is our commitment to everything we do.
Our Services
Here are some example of services that can be booked to facilitate your market entry.
Market Insights
from 600€
You wish to have a first understanding of the local target market and how your product or industry fits in?
1 hour webinar
- Market and industry overview
- Consumer insights
- Regulations
LOCAL PRODUCT TESTING
from 5000€
You have a product you would like to test with customers or clients in the local market?
Detailed Report
- Market overview
- Competitor overview
- Local specificities
- Panel feedbacks and insights
- Recommendations
- Regulations
LOCAL SUPPORT
from 100€ / hour
You would like to set up a first presence without taking too much risk and cost?
Local contact person on demand
- Follow up on clients and orders
- Answer client or customer requests
- Provide local marketing tools
- Provide feedback
additional market access services
You might be looking for additional services not listed above. Benefit from our hands-on experience in trade fairs or project management, as well as intercultural competencies leading teams in international structures.
Inter-culturaL TRAINING
Gain an understanding of Japanese or European local customs and business etiquette for your next business trip or assignement.
Webinar or in-person training
- Introduction to the target market
- Business Etiquette
- Communication rules
- Negotiation insights
- and much more
TRADE FAIR SUPPORT
We provide local support for trade fairs from booth set up to customer relationship management.
Local Support and handling
- Booth planning, design and construction
- PR and marketing
- CRM
- Trade fair support (interpretation and negotiation support)
PROJECT MANAGEMENT
You have a project that needs local support?
We can help!
- Product launch
- Local communication campaign
- Event management
- and much more
Leverage our experience and our network to grow your business in your target market.
Marketing expertise:
Growing brands or launching new products requires a 360° strategic plan but also implementation. What makes HC Japan Consulting unique, is the ability to provide not only strategic support but also hands-on implementation thanks to extensive experience and network in Europe and Japan.
Proven track record: Brand Management for Moët Hennessy Wines, Champagnes ans Spirits, Marketing Management for Cartier
MARKET INTELLIGENCE
Understanding the market you target is key to success. Not only the size and scope of your industry in this market and your competition, more importantly you need to understand your potential customers. How do they consume your product, where do they buy it and when? What are the required specifications, the regulations etc?
Through meticulous research, experience we can help you understand your target market and consumer and test your product without risk or excessive costs.
Proven track record: Research for the EU-Japan Centre for Industrial Cooperation, support for Japanese SMEs (e.g. textile industry, sports industry)
PROJECT MANAGEMENT
To build awareness around your product, you need to make it visible. From local digital presence to communication to trade fair attendance, each of these steps is a project. And this is what we do best.
Based on your targets, the local market understanding we can plan, design and execute your project with local specialists.
Proven track record: Large events with more than 1500 trade and PR guests in attendance, trade fair booth design and animation such as BCB Bar Convent Berlin
INTERCULTURAL COMPETENCIES
Of French and Austrian background with family ties to Japan and Canada, Caroline Hayashi has lived more than a decade in Japan and Germany. Working in a multicultural environment and passionate about intercultural exchange, she gained a deep, practical understanding of the pitfalls in a professional setting.
Proven track record: Fluency in English, German, French and Japanese. Business etiquette seminars, cultural exchange workshops.